WeChat Marketing

Please follow this WeChat official account where they announce latest updates and regulations on WeChat official account.

Using WeChat official account to conduct one’s own media activities simply means conducting one to many media activities. For example, companies have developed an interactive online and offline marketing method for WeChat by applying for a WeChat official service number and displaying the company’s official WeChat website, WeChat members, WeChat push, WeChat payment, WeChat activities, WeChat registration, WeChat sharing and WeChat business card through secondary development.

The WeChat mini program is an application that can be used without downloading and installing. Users can open the application by scanning or searching. WeChat mini program, WeChat subscription account, WeChat service account and WeCom are parallel systems.

WeChat Mall System is a social e-commerce system developed by the third-party platform based on WeChat, and it is also an enterprise shopping system that integrates traditional Internet, mobile Internet, WeChat Mall and APP Mall.

WeChat Channel is the official WeChat platform of Tencent, which officially announced the opening of an internal test on January 22, 2020. WeChat channel is different from WeChat subscription account and WeCha service account. It is not only a new platform for recording and creating content, but also a platform to understand others and the world. The location of the WeChat channel is also different.

It is located on the discovery page of WeChat, just below the entrance of the circle of friends. The content of the WeChat video channel consists mainly of pictures and videos. It can post videos with a maximum length of 1 minute or a maximum of 9 images. It can also contain text and links to articles from the official account. It does not need PC background and can be published directly on the cell phone. The WeChat channel supports Likes and comments for interaction and can also be forwarded to the circle of friends and chat scenes to share it with friends.

WeChat Subscription account : provide a new way of information dissemination for the media and individuals, the main function is to convey information to users on the WeChat side (the function is similar to newspapers and magazines, providing news information or entertainment)

Applicable people: individuals:, media, enterprises, governments or other organizations.

Group sending times: Subscription accounts (authenticated users and non-authenticated users) can send group messages once a day.

Wechat Service account: provide enterprises and organizations with more powerful business services and user management capabilities, mainly biased towards service interaction (similar to banks, providing binding information, service interaction);

Applicable people: media, enterprises, governments or other organizations.

Group sending times: The service account can send 4 group sending messages within one month (according to natural month).

• Access to the top social users in China
• Wide reach and demographic base, from teenagers to the elderly
• Audience targeting through the orientation feature
• Options for different budgets
• User-friendly advertising display
• High engagement and conversion rates
• Accurate reporting

In 2022, the WeChat channel account’s usage time will be three times higher than in the same period last year, surpassing the usage time of the Moments (WeChat friends circle). The WeChat channel account gained more attention from users during the live broadcasts. A total of 190 million users watched the 2023 CCTV Spring Festival Gala live through the WeChat channel account. At the same time, revenue from live streaming services increased.

In 2022, we will release more advertising inventory, including WeChat channel account feed ads, while advertiser demand has improved. Revenue from social and other advertising increased 17% to RMB21.4 billion, benefiting from strong demand for advertising on video accounts and mini programs, as well as the recovery of mobile advertising alliances.

Source:Tencent Open class

In Q4 2022, WeChat commercial payments business was temporarily affected by the epidemic, resulting in a significant slowdown in transaction value growth.

With the recovery of consumption in China, WeChat average daily commercial payments value has returned to double-digit year-on-year growth since the first quarter of 2023, from the high base in the first quarter of 2022.

Source:Tencent Open class

WeChat Mini programs useful life is double that of the same period last year and exceeds Moments’ useful life. The mini program has become one of the leading trading platforms in China, with a transaction volume of trillions of RMB in 2022 and contributing to the development of the real economy.

Our payment business benefited from the vitality of the mini program business ecosystem. In the fourth quarter of 2022, mini-programs contributed more than ten percent of our commercial payment volume.

Source:Tencent Open class

Content is king. If you want to increase brand awareness through creative visual content, content distribution is vital to your marketing success.

WeChat and Weibo both have different user demographics, and yet their posting mechanisms are different. WeChat’s ecosystem and protection of user privacy are more in favor of marketing to a close circle of friends. Weibo is considered a Chinese “Twitter,” widely used by government and official accounts to disseminate news in real time.

Since the amount of content that can be posted through official WeChat accounts is limited, users use Weibo to get first-hand information through hashtags and trending topics. For example, Weibo is often used by users to review Covid-related situations.

Depending on the nature of your business, how rich your visual gallery is, whether you have video content, gifs, original content, designed images, and what CTAs you want to set, you can try one platform and measure the results you want or try both and see if you have enough content or team members or partners who can help you achieve the goal you have in mind.

WeChat channels offer a great opportunity for brands to reach their customers and market their brands in China. Due to the boom in the short video market, brands and businesses are starting to look at WeChat channels as an important marketing strategy. As a brand, you can tailor the content of your WeChat channel specifically to your existing audience and connect your channel to your official WeChat account as a “sub-account” of your brand.

WeChat has a new feature-File transfer without logging in!

In addition to social use, WeChat is also a software used by many people in the office.
I think many people have encountered such a “difficult problem” before, uploading a large file, but logging into someone else’s computer, some of the private chats were also synchronises ，which is more or less annoying.

First, update the computer version of WeChat，open the computer version of WeChat.
Search for newest versions in the settings, update the new version of WeChat.After updating, you no longer need to log in to the computer version of WeChat, you can transfer files directly.
Open the computer version of WeChat, the words “Transfer files only” will appear at the bottom.
On the page that appears later, scan the code with WeChat on your mobile phone.

The QR code will be dynamically updated here, do not worry about operating errors.After scanning the code, you can use this new function, use mobile phone and computer to exchange pictures, files, links, etc.In this state, the notification bar is at the bottom right of the computer.There is no WeChat icon.You can not chat, only file transfers can be done.It’s the same on the phone.Web version file transfer tips, do not forget to log out in time.The new feature works with WeChat scan code login.It is currently available at the same time.Scan the code and log in. “Two devices have signed in to WeChat” will be displayed on the mobile device.

If you only transfer files to a computer you do not use very often, be sure to opt out of the feature on your phone or computer ahead of time. Find the word “web version file transfer assistance has been opened” on WeChat on your mobile phone, click “Exit” “web version file transfer assistance” interface, click on the cross.

WeChat payment can be opened by binding a bank card. You just need to bind a bank card and set a password. Operation: Open WeChat – I – Payment – Wallet – Bank card, and enter the bank card binding. Complete transactions in WeChat, directly add bank cards and open WeChat payment.

To apply for an official WeChat account, you first need to open the browser on your computer, find the official WeChat account registration platform, click on the official website to access the link(https://mp.weixin.qq.com), and then click on “Register Now” at the top right of the page to see the available registration types, then click on the subscription number, enter the relevant basic information, and finally click on Register.