Our last Breakfast Networking session focused on the importance of content marketing. Whether a new Brand in the market or an established Brand with a proven reputation, content is needed to reach consumers online and offline. And, it must be good content that endorses a strong identity to promote services/products and values.
What is content marketing? It’s a strategic marketing approach to create and distribute valuable, relevant and consistent information to a particular audience, establish its trust and generate sales. As successful Brands know, good content is an essential part of marketing in China. With most of China’s population on social networks on the Internet tracking the latest trends, businesses that want to target Chinese consumers must have a strategy that includes content marketing because it builds a lasting relationship with consumers and increases traffic to their website.
To learn more about quality content marketing, why it is important and how to incorporate it into your overall marketing strategy, contact Tolmao Group. To join upcoming events, visit Digital Bootcamp Asia.