Women have become the main force of new camping, accounting for 72.77%

Women have become the main force of new camping, accounting for 72.77%

Recently, according to the consumption data of platform campers before the May Day holiday, Taobao live released the insight report on “new camping” of Taobao live in 2022. In 2022, the Gmv of Taobao live camping category increased by 70% year-on-year, and the customer unit price increased by 34% year-on-year.


The data show that in 2022, the consumer population of Taobao live camping category increased by 27.42%; Different from the male main consumers of outdoor camping and outdoor cross-country in the past, women have become the main force of new camping, accounting for 72.77% of the consumers of Taobao live camping; At the same time, the young group of the post-90s and post-95s and the parent-child tourism group of the post-80s are also two important consumer groups in the new camping.


In addition, Taobao live data show that Beijing, Shanghai, Hangzhou, Guangzhou, Chengdu and other super first tier and new first tier cities are among the best in terms of consumption amount and proportion of consumption.

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