As 2020 approaches, it’s a good time to consider ways to leverage content in the new year. So, what will be the trends? Without doubt, content marketing will continue to be an effective way to promote a brand and sell products in the coming year. However, the tactics and channels to produce and share content will evolve with technology, driving content to be more innovative. Brands must be extra creative to stand out and issue content faster to stay competitive. While content in various forms remains necessary, videos will stay popular as consumers now expect them. Omni-channel approaches for content distribution will be an area of focus as brands strive to reach consumers on the platform of their choice. Most consumers use more than one forum, so brands will need to promote across several simultaneously. In addition, content will be more personalized for maximum visibility, targeting consumers’ specific interests. Brands will become more adept at analyzing and applying consumer data to develop more purposeful content. Consumers want to make informed decisions, which is why engaging, interactive and personalized content will be more essential than ever before. For assistance making sure your content marketing strategy is more effective in 2020, contact Tolmao Group.