Luckin Coffee:

  • Aggressive Expansion: Luckin Coffee aggressively expanded its chain of coffee shops in China to compete with Starbucks. This rapid growth strategy initially garnered attention and excitement from investors.
  • Convenience and Technology: Luckin Coffee emphasized convenience and technology, allowing customers to order and pay through a mobile app for delivery or pickup. This resonated with China’s tech-savvy urban population.
  • Discounts and Promotions: The company offered deep discounts and promotions to attract customers, which initially drove high traffic to its stores.
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