Weibo is still one of the most important platforms for Chinese Internet users to find out about current information.
Due to updated local Internet policies, Chinese Internet giants have relaxed their instructions on link redirection on the platforms.
Recently, the Shanghai lockdown has become one of the most popular hashtags and topics in China. The hashtags and WeChat posts were created and shared via WeChat Moments and other social networks.
Brand owners should consider investing in Weibo advertising to reach Chinese audiences.
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