What is 1688?

1688 is a platform for online buying and selling.

1688, now the flagship of Alibaba Group, is China’s leading e-commerce platform for small business domestic commerce. As a subsidiary of Alibaba Group, 1688 represents the interests of businesses in the CBBS e-commerce system, providing business information and convenient and secure online transactions for tens of millions of buyers and suppliers around the world. It is also a community for merchants to interact with each other as friends of the Chamber of Commerce.


With a focus on wholesale and procurement, 1688 improves the customer experience and comprehensively optimizes the e-commerce business model through professional operation. 1688 covers 16 industries, such as raw materials, industrial products, apparel and clothing, household goods stores, small goods and so on, and provides a range of delivery services from raw material procurement to production and processing to spot wholesale.