Mini Programs: An Important Marketing Tool in China

Mini programs are lightweight apps within a multi-purpose messaging, social media and mobile payment ecosystem, like WeChat or Alipay, that allow users to perform a variety of services from a …

What Is an Alipay Mini Program?

About a year ago, Alipay, China’s leading mobile payment app owned by Alibaba, introduced mini programs. These light applications rivaled those of Tencent’s WeChat, China’s most popular messaging app, which …