KOLs Are a Viable Part of Influencer Marketing Strategies
As one of the most promising markets in the world, hundreds of brands are entering China’s market every day. In recent years, Chinese consumers have shifted toward online platforms for purchasing products rather than going to brick-and-mortar stores, and China’s...
The Impact of KOLs in Influencing Chinese Consumer Behaviour
In today’s digital setting, traditional media like print, radio, and television are less popular than the Internet. The Internet, especially through mobile, allows information to be acquired easily and shared instantly. It also provides a forum for people who are...