china - Integrated China Marketing Agency

To have or not to have; a Chinese website

Many companies who enter the Chinese market are presented with the same question; Should there be a Chinese website or not? First let’s define what a “Chinese” website is. When saying “Chinese” website, I don’t mean a website that has...

2019-03-29

Marketing News WeChat

China’s Elderly Have Successfully Adapted to the Internet

According to the China Internet Network Information Center, China’s online population grew to more than 770 million last year with approximately 10% over age 50 and 5% over age 60. A growing portion of people that are living longer, this...

2018-10-29

Marketing

Live Streaming as an Effective Marketing Tool in China

Live streaming in China is booming. Originally a form of online entertainment that enabled individuals to share their personal lives, it has become one of the fastest growing marketing platforms in the country. With hundreds of millions of people regularly...

2018-10-01

WeChat

How WeChat Can Help You Reach Online Consumers

Most marketers familiar with China’s market know about WeChat, China’s most popular social app. This year, the messaging app that is a social media platform, search engine, mobile payment tool, and more rolled into one, surpassed more than one billion...

2018-08-07

Marketing

Building Brand Awareness Through Omnichannel Marketing

Omnichannel Marketing Omnichannel marketing aims to create a seamless purchasing experience for a consumer bringing social media, online ecommerce stores, and brick-and-mortar stores into one functioning cohesive unit rather than separate parts. This maximizes operational efficiency, customer experience, and overall...

2018-07-25

Information

The Importance of Personal Branding in China

The Importance of Personal Branding for the Chinese Market Personal branding is the practice of marketing a brand and influencing customers’ purchasing behavior. In China, there are many ways for entrepreneurs to build and establish their personal brand. Ranging from...

2018-07-23

Marketing

The New Generation of Chinese Consumers

Knowing and understanding your consumer is at the center of every successful company, and companies in the Chinese market are no exception. Armed with the knowledge of what an ideal customer is, businesses can develop targeted advertising campaigns, create a...

2018-07-19

WeChat

WeChat B2B Case Studies

In China, just like the rest of the world, social media has become unavoidable, and with over one billion users, WeChat is by far the most popular social media platform here. When trying to market your business to get a...

2018-07-16

Business in China

Serviced Offices: The What, Why, and Who

What are Serviced Offices (SO’s)? One of the greatest start-up hurdles in business is finding the right premises for your company to work. Buying land, a building, or office space requires a lot of capital—something that start-ups and small to...

2018-06-25

WeChat

What are WeChat mini programs?

WeChat is the largest social network application in China with more than 900 million active users. It was launched by Tencent, the multi-billion dollar internet company, four years ago as a way to message people over the Internet. Today, the...

2018-02-03

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Tag: china

To have or not to have; a Chinese website

China’s Elderly Have Successfully Adapted to the Internet

Live Streaming as an Effective Marketing Tool in China

Building Brand Awareness Through Omnichannel Marketing

The Importance of Personal Branding in China

The New Generation of Chinese Consumers

WeChat B2B Case Studies

Serviced Offices: The What, Why, and Who

What are WeChat mini programs?

Interactive Marketing Helps Brands Build Customer Connections and Commitment

Present and Future Business Owners Wine Social

The Pet Effect in China: Unleashing the Power of the Pet Industry

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