china - Integrated China Marketing Agency

Wang Wang Targets Younger Generations with Healthy Snacks

The popular Asian brand Wang Wang is promoting healthy snacks to the younger generations who are passionate about eating well, staying fit, and maintaining slim bodies. Not wanting to rely on exercise only, they prefer snacks with low sugar, less...

2019-10-08

WeChat

Mini Programs: An Important Marketing Tool in China

Mini programs are lightweight apps within a multi-purpose messaging, social media and mobile payment ecosystem, like WeChat or Alipay, that allow users to perform a variety of services from a single platform. Whether accessing them through a direct search, by...

2019-09-20

Alibaba

Alipay direct integration with Weibo Mini Programs

Breaking News for September 17th: According to the media “Tech Planet” (Tech星球)（ID：tech618) , Alipay’s mini programs will soon achieve comprehensive and seamless integration with Weibo in three major aspects: scenarios, products and platforms. Currently there are three main ways that Weibo...

2019-09-17

Information Small Talk

Google Play in China

Since Google services are blocked in China, there is no Google Play. Third-party app stores have taken the lead. At this moment there are over 400 third-party app stores. Tech powerhouses, smartphone suppliers and mobile network providers together hold the...

2019-03-29

Information Small Talk

To have or not to have; a Chinese website

Many companies who enter the Chinese market are presented with the same question; Should there be a Chinese website or not? First let’s define what a “Chinese” website is. When saying “Chinese” website, I don’t mean a website that has...

2019-03-29

Marketing News WeChat

China’s Elderly Have Successfully Adapted to the Internet

According to the China Internet Network Information Center, China’s online population grew to more than 770 million last year with approximately 10% over age 50 and 5% over age 60. A growing portion of people that are living longer, this...

2018-10-29

Marketing

Live Streaming as an Effective Marketing Tool in China

Live streaming in China is booming. Originally a form of online entertainment that enabled individuals to share their personal lives, it has become one of the fastest growing marketing platforms in the country. With hundreds of millions of people regularly...

2018-10-01

WeChat

How WeChat Can Help You Reach Online Consumers

Most marketers familiar with China’s market know about WeChat, China’s most popular social app. This year, the messaging app that is a social media platform, search engine, mobile payment tool, and more rolled into one, surpassed more than one billion...

2018-08-07

Marketing

Building Brand Awareness Through Omnichannel Marketing

Omnichannel Marketing Omnichannel marketing aims to create a seamless purchasing experience for a consumer bringing social media, online ecommerce stores, and brick-and-mortar stores into one functioning cohesive unit rather than separate parts. This maximizes operational efficiency, customer experience, and overall...

2018-07-25

Information

The Importance of Personal Branding in China

The Importance of Personal Branding for the Chinese Market Personal branding is the practice of marketing a brand and influencing customers’ purchasing behavior. In China, there are many ways for entrepreneurs to build and establish their personal brand. Ranging from...

2018-07-23

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Tag: china

Wang Wang Targets Younger Generations with Healthy Snacks

Mini Programs: An Important Marketing Tool in China

Alipay direct integration with Weibo Mini Programs

Google Play in China

To have or not to have; a Chinese website

China’s Elderly Have Successfully Adapted to the Internet

Live Streaming as an Effective Marketing Tool in China

Building Brand Awareness Through Omnichannel Marketing

The Importance of Personal Branding in China

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