Building Brand Awareness Through Omnichannel Marketing

Omnichannel Marketing Omnichannel marketing aims to create a seamless purchasing experience for a consumer bringing social media, online ecommerce stores, and brick-and-mortar stores into one functioning cohesive unit rather than …

The Importance of Personal Branding in China

The Importance of Personal Branding for the Chinese Market Personal branding is the practice of marketing a brand and influencing customers’ purchasing behavior. In China, there are many ways for …

The New Generation of Chinese Consumers

Knowing and understanding your consumer is at the center of every successful company, and companies in the Chinese market are no exception.  Armed with the knowledge of what an ideal …

WeChat B2B Case Studies

In China, just like the rest of the world, social media has become unavoidable, and with over one billion users, WeChat is by far the most popular social media platform …

Serviced Offices: The What, Why, and Who

What are Serviced Offices (SO’s)? One of the greatest start-up hurdles in business is finding the right premises for your company to work. Buying land, a building, or office space …

What are WeChat mini programs?

WeChat is the largest social network application in China with more than 900 million active users. It was launched by Tencent, the multi-billion dollar internet company, four years ago as …

WeChat 1-on-1: WeChat Index

In today’s multichannel, mobile, social-media-driven world, it is important to incorporate a variety of features into marketing strategies to ensure they are successful. Additionally, it is important to stay on …

Hosting in China: ICP License

Global companies are continuously looking for ways to do business in the Chinese market, especially since 20% of the world’s total Internet users reside in China. Given that network congestion …

Let’s face the world we live in

In the digital world we live in,are you equipped to adapt to ever changing business dynamics? Across many industries, large organizations have failed and gone bankrupt, due to a lack …