Marketing in the New Year

With the new year upon us, so are marketing plans for 2020. What trends are hot and should be part of your strategy? Technology will be advantageous as consumers want …

What Will Content Marketing Be Like in 2020?

As 2020 approaches, it’s a good time to consider ways to leverage content in the new year. So, what will be the trends? Without doubt, content marketing will continue to …

Mini Programs: An Important Marketing Tool in China

Mini programs are lightweight apps within a multi-purpose messaging, social media and mobile payment ecosystem, like WeChat or Alipay, that allow users to perform a variety of services from a …

Alipay direct integration with Weibo Mini Programs

Breaking News for September 17th: According to the media “Tech Planet” (Tech星球)(ID:tech618) , Alipay’s mini programs will soon achieve comprehensive and seamless integration with Weibo in three major aspects: scenarios, products …

Google Play in China

Since Google services are blocked in China, there is no Google Play. Third-party app stores have taken the lead. At this moment there are over 400 third-party app stores. Tech …

To have or not to have; a Chinese website

Many companies who enter the Chinese market are presented with the same question; Should there be a Chinese website or not? First let’s define what a “Chinese” website is. When …

How WeChat Can Help You Reach Online Consumers

Most marketers familiar with China’s market know about WeChat, China’s most popular social app. This year, the messaging app that is a social media platform, search engine, mobile payment tool, …