Business Localization

China’s digital landscape is a vibrant ecosystem constantly evolving with technological advancements. In this era of digitalization, AI and Big Data have emerged as game-changers, revolutionizing how businesses approach marketing strategies to cater to a diverse and tech-savvy consumer base….

China’s affluent consumers are reshaping the landscape of the luxury market. Over the past decade, this demographic has evolved significantly, not only in terms of their purchasing power but also in their tastes, preferences, and expectations. Understanding the changing dynamics…

In the world of advertising, storytelling has emerged as a powerful tool to capture the attention and hearts of consumers. Chinese advertising, in particular, has embraced storytelling as a way to connect with the country’s vast and diverse audience. By…