On January 18, global software giants Salesforce and Alibaba Cloud jointly released the software “Salesforce Social E-commerce” for the Chinese market. This is the first new product in the Chinese market after Salesforce reached a strategic cooperation with Alibaba Cloud.
The trend of social e-commerce has swept the world, among which China has the strongest momentum. According to the report of eMarketer, a market research institution, China’s social e-commerce grew by 44% in 2020 and is expected to grow by 35.5% in 2021 to more than 2 trillion yuan. How to achieve compliance, rapid and sustainable development in China is a must-answer for all enterprises, especially multinational enterprises.
Through cooperation with Alibaba Cloud, Salesforce social e-commerce on the cloud has better performance and scalability, while meeting compliance requirements. Through the API interface, brand owners can quickly develop and manage e-commerce applications on the web side, mobile apps and various social platforms, and facilitate the integration of other systems within the enterprise, such as Tableau, DingTalk, ERP, OMS, PIM, etc.