Discussing the Importance of Content Marketing

Our last Breakfast Networking session focused on the importance of content marketing. Whether a new Brand in the market or an established Brand with a proven reputation, content is needed …

Mini Programs: An Important Marketing Tool in China

Mini programs are lightweight apps within a multi-purpose messaging, social media and mobile payment ecosystem, like WeChat or Alipay, that allow users to perform a variety of services from a …

What Is an Alipay Mini Program?

About a year ago, Alipay, China’s leading mobile payment app owned by Alibaba, introduced mini programs. These light applications rivaled those of Tencent’s WeChat, China’s most popular messaging app, which …

What Is Alipay?

Alipay is a popular third-party payment option in China. Launched in 2004 by the Chinese firm Alibaba Group, which was founded by Jack Ma in 1999, it provides a simple, …

The Importance of Having a Strong Brand

Branding is a marketing practice that makes an impression on customers and allows them to know what to expect from a company and its products. A strong brand is important …

Alipay direct integration with Weibo Mini Programs

Breaking News for September 17th: According to the media “Tech Planet” (Tech星球)(ID:tech618) , Alipay’s mini programs will soon achieve comprehensive and seamless integration with Weibo in three major aspects: scenarios, products …

Reasons to Invest in Vietnam

Vietnam offers a lot of potential for foreign investors, especially for those looking to venture into Asia. The Southeast Asian country, located on the South China Sea and known for …

Massage Chairs Are No Longer a Trend

As the digital revolution in China continues and technology becomes less of a luxury and more of a necessity in the country’s culture of automation and innovation, local businesses are …

The Importance of “Digital” in Business Today

Marketing has changed rapidly in the past few years and does not show any signs of slowing down. The digital marketing landscape that includes SEO, social media, pay-per-click, and content …

The importance of event marketing

There should be no questioning about the power of live events. As reported by the Event Marketing 2019: Benchmarks and Trends report (84%) of leadership—Vice President and C-Suite—believe live events are …