Recently, meituan has published the “zhen xiang” treasure box with the best recommended products on its e-commerce site. At present, the “treasure box” is under the banner of meituan’s e-commerce home page. It mainly has two functions.
One is the note function, similar to Xiaohongshu and other platforms. Users can share graphics or videos, add themes, and add related recommended products. The other is the short comment function, which can be used to mark the goods with “real treasure point”, supplemented by graphic content similar to the graphic rating function of the e-commerce platform.
In this regard, meituan said that the “treasure box” is a business pilot test for commodity groups.