July 11th Webinar: Tourism Challenges and opportunities

July 11th Webinar: Tourism – Challenges and opportunities

Hi there,

You are invited to a Zoom webinar.
When: Jul 11, 2020, 18:00 Beijing, Shanghai
Topic: Tourism – Challenges and opportunities

Register in advance for this webinar:

After registering, you will receive a confirmation email containing information about joining the webinar.


Date: July 11th, 2020

Time: 6P.M.- 8P.M. (90-120 minutes)

Webinar Type: Listen and view + Q&A

Fee for entry: Free


  • Details:
  1. What is the current (post-COVID-19) situation of the tourism industry?
  2. What are the adjustments you have made on your business during the outbreak?
  3. How to deal with the changed consumer behavior?
  4. How long will it take for the industry to recover?
  5. How to plan future strategies?


  • Speakers:

Casper Tollerud

CEO China – BEIOU360
Tourism Ambassador –
Gansu Province Tourism Authority
Owner – Genuine China Tours

Casper Tollerud has lived in China since 1999. In 2003 he entered the tourism industry and has worked with tourism ever since. In recent years Casper’s focus has been on developing sustainable marketing and sales solutions for European incoming agents, mainly in Scandinavia.

Beiou360 is providing travel solutions to Chinese agents, with a focus on the Nordic countries. The company has offices in Shanghai and Xi’an as well as Aalborg, Denmark. Beiou360 specializes in quality travel services aimed at middle- to high-income travelers looking for authentic experiences. In 2019 Beiou360 launched YOOLAN, a travel service platform where Chinese agents can find accurate information about travel services in Denmark and Norway.


Emily Cheung

Founder, STW Innovation
Co-founder, CREATEC Digital
Columnist, China Advertising Magazine

Emily is co-founder of the fast-growing SAAS travel platform, “Shake To Win,” (STW) launched in 2017. STW is a global travel lifestyle platform for outbound Chinese independent travelers and leading European travel destinations and suppliers. STW’s mission is to help preserve cultural heritage across countries through sustainable tourism. Emily is an avid adventurer, which has allowed her to set foot on all five continents and in over 60 countries and 200 cities, and to share her experiences through her travel blog and published journals. With over 13 years of digital marketing agency and data analytics experience, Emily is Co-Founder and Chief Growth Officer of CREATEC, a full-service cross-culture award-winning communications agency founded in 2014 and recently named China Advertising’s 2017,2018,2019 Independent Ad Agency of the Year. She has nourished the growth and transformation of the agency as well as many of its clients including brands such as Ballantine’s, Coty Group, Zegna, C-Trip, Descente, GNC, Anta Group, VF group, Walmart China. She is also Co-Founder of Shanghai Creative Collective (SCC), a dynamic non-profit community of the city’s top young creative professionals, where she helps produce its slate of MADNESS events and more.


  • Host  

Natasha Fang

Natasha is a seasoned expert and futurist in marketing and promoting products, people, and businesses. She is a proven brand builder, business leader, and strategic thinker with the ability to balance innovative ideas with analytical problem-solving. She has a consistent track record of achieving results for brands through innovation, collaboration, and hands-on execution. Natasha is the Founder and CEO of Tolmao Group, a leading integrated marketing agency headquartered in Shanghai City, China. Recognized for original content, persuasive digital marketing strategies, interactive website designs, and influential event marketing campaigns, she has worked with a variety of clients.

Natasha’s success in helping brands maximize their potential reaching Chinese consumers lead to the creation of Digital Bootcamp Asia, a hub for marketing experts throughout Asia. This innovative project helps entrepreneurs maximize their marketing efforts with a platform for progressive programs, online publications, offline events, and solutions for effective business.


  • About organizer 


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