Livestreaming video has become a popular and powerful marketing tool for many businesses. Broadcasting in real-time is a great way to share content with your audience, promote your brand, and drive sales and revenue.
- Why is it important to check livestreaming performances?
Since livestreaming can generate visibility and sales, technology used in live streaming should be checked and tested to be sure it works properly. This includes verifying the equipment, the performance of the host or hostess, lighting, sound, engagement tools, field control and more.
In general, good content is the key to conversion and the key to competitiveness. Since livestreaming is constantly evolving and at a rapid pace, it is important to stay up to date. Initially, live streaming concentrated on user preferences, interaction and dwell time. Today, more attention is focused on the number of viewers and the transaction rate.
2. What is the best way to proceed with the review?
Livestreaming video is changing the way brands interact with their audiences. It can increase the viewership of an event by reaching a broader audience. The data generated in real-time can be processed, stored and analyzed to provide invaluable insight.
User data includes the number of viewers, the number of reservations, the number of online users, the average viewing time, the number of rewards, the number of new followers and the number of user comments. Transaction data includes click-through rate, number of clicks, Gmv value and UV value. Examining livestreaming metrics can identify areas of improvement and new opportunities.
3、 How to analyze the data?
After investing time and resources into producing a quality livestream performance, it is important to analyze the metrics captured to determine its level of success. The assessment should establish how well the livestream broadcast matches goals, aligns with current trends and compares to prior performances.
Areas to review include total viewership, viewer engagement, geographical breakdown of viewership, unique viewers, repeat traffic and duration of views. Evaluate any changes in the data, identify the high and low trends, and find out the main reasons for not reaching targets. Additionally, consider the content and engagement of the live room. An audience that interacts with the content reveals a lot about the quality of the livestream performance. It also means viewers are more likely to come back for more.
With these three considerations, you can check the overall success of your livestream performance. By comparing the data gathered with metrics from previous livestream broadcasts, you can improve performance. Remember, the benefits of livestream performances as part of an overall marketing campaign are many: they are preferred by audiences, they increase conversions, and they have short- and long-term use since there are uses for the livestream video after the livestream is over.