Most frequent asked questions.
We make marketing in China easier for you.
WeChat.
All you need to know about WeChat.
WeChat (Chinese: 微信; pinyin: Wēixìn ( listen); lit.: 'micro-message') is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent. First released in 2011, it became the world's largest standalone mobile app in 2018, with over 1 billion monthly active users.
Source: Wikipedia
WeChat official account is a marketing platform that companies or individuals can apply for, create their own account page and publish content within to promote brand awareness; generate leads; cultivate customer loyalty.
WeChat official account is a marketing platform that companies or individuals can apply for, create their own account page and publish content within to promote brand awareness; generate leads; cultivate customer loyalty.
WeChat official account is a marketing platform that companies or individuals can apply for, create their own account page and publish content within to promote brand awareness; generate leads; cultivate customer loyalty.

Weibo.
All you need to know about Weibo.
Weibo can be understood as "micro blog" or "one sentence blog".You can write what you see, hear and think into a sentence (no more than 140 words), or send a picture to share with friends anytime and anywhere through the computer or mobile phone. Your friends can see the information you published at the first time, and share and discuss with you at any time. You can also follow your friends and see the information posted by them instantly.
Source: Sina
Sina Weibo (NASDAQ: WB) (新浪微博) is a Chinese microblogging (weibo) website. Launched by Sina Corporation on 14 August 2009, it is one of the biggest social media platforms in China, with over 445 million monthly active users as of Q3 2018.
Source: Wikipedia
Weibo official page is the platform that you can register as a brand to establish and create your online presence.
1、 Post blog: You can condense what you see, hear, and think into one sentence or a picture, and then post it to your microblog through your computer or mobile phone at any time. Your friends on Weibo can know this information for the first time, share and discuss with you.
2、 View blog: You can use the "follow" function in Weibo to pay attention to the stars you are interested in; what your friends say or post.
3、 Participate in discussion: You can start a topic about a news article; a keyword, and invite your friends to join the discussion.
At the same time, you can also participate in the topic discussion initiated by friends.
Source: Sina
1. Please visit Sina Weibo registration page to register:
2. Fill in the registration information:
3. Click "register now" to the email you filled in to confirm the registration:
4. Registration successful.
Source: Sina
"Hua ti" means topic. And the topic is the keyword that can be used in Weibo search. Its writing form is to put the keyword between two # marks, and then add the content you want to write. For example, #2020# is the most dramatic year.
Source: Sina
"Guan Zhu" means attention and on Weibo this is a one-way relationship without confirmation of the other party. If you like, you can pay attention to the other party. After adding attention, the system will display the Weibo content sent by the user on your Weibo home page immediately, so that you can timely understand the other party's newest posts.
One account can only "Guan Zhu"2000 people at most. The more people you "Guan Zhu" the more information you get. The more fans you have, the more posts you post will be seen by many people.Source: Sina
Bilibili
All you need to know about Bilibili.
Chinese Name: 哔哩哔哩 also called as B 站(B stataion) This is a cultural community and video platform with high concentration of young generation in China. At present, it has 15 content divisions and life, entertainment, games, animation, science and technology are the main content categories of BiliBili.
Source: Baidu Baike
BiliBili features real-time comments suspended above the video, called "Dan Mu". "Dan Mu" can give the audience the illusion of "real-time interaction". Users can send the "Dan Mu" while watching the video, and the "Dan Mu" sent by other users will also appear on the top of the video synchronously.
Source: Baidu Baike
In terms of content composition, videos on bilibili is mainly composed of professional user-generated video.
Source: Baidu Baike
Douyin
All you need to know about Douyin.
Dou Yin is a short video social software/app for music creativity, and is a music short video community platform for all ages.
Source: Baidu Baike
Users can choose songs through this software, shoot short music videos, form their own works, and update their favorite videos according to their hobbies. Tiktok users can make video more creative by video speed, video editing, special effects (repetition, flash, slow motion).
Source: Baidu Baike
Zhihu
All you need to know about Zhihu.
Zhihu is an online Q &A community, connecting users from all walks of life. Users share each other's knowledge, experience, and opinions, and constantly provide a variety of information for the Chinese Internet. For the conceptual explanation, the online encyclopedia covers almost all your questions.
Source: Baidu Baike
You can:
1. Follow topics and issues that interest you
2. Follow people you are interested in
3. Answer the questions you know
4. Ask questions
5. Help edit and improve the content
Source: Baidu Baike
Xiao hong shu/Little red book
All you need to know about Xiao hong shu.
Xiaohongshu also called little red book is a lifestyle platform for young people. The mission of xiaohongshu is to "inspire lives to share and discover the wonderful world". Users can record their life in the form of short videos and pictures, share their lifestyles, and form interaction based on their interests. As of October 2019, the number of active users of xiaohongshu month has exceeded 100 million, of which 70% are post-90s and continue to grow rapidly.
Source: Xiaohongshu
At first, users focused on sharing their overseas shopping experience in the community. Later, in addition to cosmetics and personal care, information sharing about sports, tourism, home furnishings, travel, hotels, and restaurants appeared in xiaohongshu, which touched on all aspects of consumer experience and lifestyle.
Source: Xiaohongshu
Through the sharing of text, pictures and video notes, users have recorded the positive energy and good life of young people in this era
Source: Baidu Baike
Dianping
All you need to know about Dianping.
Dianping not only provide users with information of merchants (restaurants, stores, shopping malls, leisure attractions, etc.), consumer reviews and consumer discounts, but also provide o2o (online to offline) transaction services such as group purchase, restaurant reservation, takeout and electronic membership card.
Source: Baidu Baike
Registered users can share dining, accommodation, or other experiences through upload the text, pictures, and videos, and evaluate the experience to give the score and comments.
Source: Baidu Baike