Dianping is China’s leading local life information and trade platform, but also the world’s first independent consumer review site, covering a wide range of business information and high-quality UGC content. “Discover the quality of life” is the slogan of the popular reviews. Users can not only provide business information, consumer reviews, consumer preferences and other information services, but also provide group shopping, restaurant reservation, take-out and other transaction services at the same time.
The WeChat channel is available to anyone who has already set up a personal WeChat account. With the WeChat channel, you can discover high-quality video content with channels. For example, you can search for different topics based on keywords, hashtags, and brand names. Besides, you can also give likes and comments and mark content as favorites. WeChat is similar to Instagram Reels, but is aimed at those who want to reach a new (or existing) audience outside of their WeChat followers.
Please follow this WeChat official account where they announce latest updates and regulations on WeChat official account.
Zhihu is an online Q &A community, connecting users from all walks of life. Users share each other’s knowledge, experience and opinions, and constantly provide a variety of information for the Chinese Internet. For the conceptual explanation, the online encyclopedia covers almost all your questions
Weibo can be understood as “microblog” or “one-sentence blog”.
You can write what you see, hear and think into a sentence (no more than 140 words), or send a picture to share with friends anytime and anywhere through the computer or mobile phone.
Your friends can see the information you published at the first time, and share and discuss it with you at any time.
You can also follow your friends and see the information posted by them instantly.
At first, users focused on sharing their overseas shopping experience in the community. Later, in addition to cosmetics and personal care, information sharing about sports, tourism, home furnishings, travel, hotels and restaurants appeared in xiaohongshu, which touched on all aspects of consumption experience and lifestyle.
JD.com e-commerce platform, also known as Jingdong, is one of China’s largest e-commerce platforms. Founded in 1998 by Richard Liu, JD.com has grown into a leading online retailer offering a wide range of products, including electronics, fashion, home appliances, food and more. With its extensive logistics network and commitment to customer satisfaction, JD.com provides reliable and efficient delivery services throughout China.
JD.com is known for its focus on product quality and authenticity. JD.com has taken strict anti-counterfeiting measures to ensure that customers receive genuine and high-quality items. The platform also offers competitive prices, frequent promotions, and a user-friendly shopping experience.
In addition to its core e-commerce business, JD.com has expanded into several sectors, including technology, finance, logistics and healthcare. The company has invested heavily in innovations such as drone deliveries, autonomous vehicles and artificial intelligence to improve its operational efficiency and customer experience.
With a huge customer base and a strong presence in both urban and rural areas, JD.com continues to be a major player in China’s e-commerce industry. Its commitment to innovation, reliability and customer satisfaction has made the company a trusted choice for millions of shoppers in China and beyond.
Dou Yin is a short video social software/app for music creativity, and is a music short video community platform for all ages.
Dianping.com was founded in Shanghai in April 2003. Dianping is China’s leading information and commerce platform for local life, but also the world’s first independent consumer review website. Dianping not only provides information about stores, customer reviews and offers, but also online-to-offline transactions such as group shopping, restaurant reservations, take-out and electronic membership cards.
Chinese Name: 哔哩哔哩 also called as B 站（B station) This is a cultural community and video platform with a high concentration of the young generation in China. At present, it has 15 content divisions, and life, entertainment, games, animation, science, and technology are the main content categories of BiliBili.
What’s the relationship between Temu and Pinduoduo?
Temu’s parent company is PDD Holdings, a multinational trading group headquartered in Dublin, Ireland. PDD Holdings owns Temu and its sister company, Pinduoduo.
Temu and Pinduoduo are both e-commerce platforms, but they have different business models and target markets.
Temu is a blockchain-based e-commerce platform that focuses on decentralization and creating a transparent and trustworthy trading environment. It allows users to set up their own online stores and conduct peer-to-peer transactions using smart contracts. Temu’s focus is on using blockchain technology to redefine the traditional e-commerce experience.
Pinduoduo, on the other hand, is a social commerce platform based on the concept of group buying. It encourages users to form groups and store together to get discounts. Pinduoduo’s unique model harnesses the power of social sharing and incentivizes users to invite others to join them, thus increasing sales. Pinduoduo first became popular in the Chinese market because of its innovative approach.
Pinduoduo’s expansion into overseas markets was due to several factors. First, Pinduoduo has been very successful in the domestic market and has been able to secure a large user base. Expanding into new markets will allow the company to tap into untapped customer segments and continue its growth trajectory. Second, Pinduoduo likely recognizes the potential of international markets with their growing e-commerce demand and increasing consumer awareness. By expanding overseas, Pinduoduo can tap into a larger customer base and diversify its revenue streams. In addition, international expansion can help Pinduoduo reduce the risks associated with over-reliance on a single market.
In summary, Temu and Pinduoduo are different e-commerce platforms with different approaches. While Temu relies on blockchain-based decentralization, Pinduoduo uses a social commerce model. Pinduoduo’s decision to enter overseas markets is based on the opportunity to expand its user base, reach new customer segments, and reduce dependence on a single market.
Please make sure you arrive at the airport at least 6 hours before your flight and book the Covid test in advance via https://projectscreen.co/zh-hant/predeparture-china.
Make sure you have a cell phone number in Hong Kong to register the account.
“Hua ti” means topic. And topic is the keyword can be used in Weibo search.
Its writing form is to put the keyword between two # marks, and then add the content you want to write. For example, #2020# is the most dramatic year.
“Guan Zhu” means attention and on Weibo this is a one-way relationship without confirmation of the other party. If you like, you can pay attention to the other party. After adding attention, the system will display the Weibo content sent by the user on your Weibo home page immediately, so that you can timely understand the other party’s newest posts. One account can only “Guan Zhu”2000 people at most. The more people you “Guan Zhu” the more information you get. The more fans you have, the more posts you post will be seen by many people.
Youku generally refers to youku.com. Youku.com is a video platform founded by Gu Yongqiang on June 21, 2006 and officially launched on December 21.
Xigua Video is a Chinese video platform under ByteDance. Xigua Video helps everyone find their favorite videos through artificial intelligence, and helps video creators easily share their video works with the world.
Xigua Video encourages diversified creation, helps people share their video works with the world, and creates greater value. Currently, the platform has more than 3.2 million monthly active creators, more than 180 million monthly active users, more than 4 billion daily plays, and the average user time is more than 100 minutes.
“WeCom” is an enterprise communication and office tool developed by Tencent’s WeChat team. It offers the same communication experience as WeChat, rich OA applications, and the ability to connect to the WeChat ecosystem. It can help businesses connect with internal, ecological partners and consumers. Professional collaboration, security management and person-to-person service. WeCom has covered more than 50 industries, including retail, education, finance, manufacturing, Internet and medical care, and is continuously expanding to all walks of life All industries give out intelligent solutions. “
Using WeChat official account to conduct one’s own media activities simply means conducting one to many media activities. For example, companies have developed an interactive online and offline marketing method for WeChat by applying for a WeChat official service number and displaying the company’s official WeChat website, WeChat members, WeChat push, WeChat payment, WeChat activities, WeChat registration, WeChat sharing and WeChat business card through secondary development.
WeChat official account is the public account that you can register as individual or corporate to get your digital presence established and market your products or services.
The WeChat mini program is an application that can be used without downloading and installing. Users can open the application by scanning or searching. WeChat mini program, WeChat subscription account, WeChat service account and WeCom are parallel systems.
WeChat Mall System is a social e-commerce system developed by the third-party platform based on WeChat, and it is also an enterprise shopping system that integrates traditional Internet, mobile Internet, WeChat Mall and APP Mall.
WeChat Channel is the official WeChat platform of Tencent, which officially announced the opening of an internal test on January 22, 2020. WeChat channel is different from WeChat subscription account and WeCha service account. It is not only a new platform for recording and creating content, but also a platform to understand others and the world. The location of the WeChat channel is also different.
It is located on the discovery page of WeChat, just below the entrance of the circle of friends. The content of the WeChat video channel consists mainly of pictures and videos. It can post videos with a maximum length of 1 minute or a maximum of 9 images. It can also contain text and links to articles from the official account. It does not need PC background and can be published directly on the cell phone. The WeChat channel supports Likes and comments for interaction and can also be forwarded to the circle of friends and chat scenes to share it with friends.
Watermelon Video is a Chinese video platform under the ByteDance umbrella that aims to “inspire curiosity about life.” Watermelon Video helps everyone find their favorite videos using AI, and helps video creators easily share their video work with the world.
Launched in April 2011, Tencent Video is an online video platform with popular content and professional media services. It is a comprehensive video content platform that integrates popular movies and TV shows, diversified entertainment, sports events, news and information, and provides users with a high-definition and smooth video experience via PC, mobile and living room products.
SEO stands for Search Engine Optimization. In short, it’s a set of practices that a person or business uses to get more organic traffic through search engines like Google or Bing.
We can start with keyword research. Keywords are one of the building blocks of search engine optimization – keywords are words or phrases that are related to the topic you are writing about and are ranked by search volume and trends. If a topic is trending – or you expect it to be – you can incorporate the appropriate keywords into your content. If you know how to do good keyword research, you can tap into the content on your site and find new verticals to target with your content.
On-page hygiene can make a difference
- Make sure your pages have a *unique* meta title and meta description. These two attributes will show up in search engine results. Usually, you can enter them directly into your CMS (content management system), like WordPress. Make sure these tags are unique and include the main keyword you want to target.
- Make sure your page only has one H1 heading! It makes a difference how you structure your headings. If you have two H1 headings, that could send conflicting signals to Google or other search engines.
- If you use images, make sure they are compressed. Large images slow down your page and make it less appealing in Google’s eyes. Ideally, you should use new generation formats for your images, like WebP.
Some things you could do to improve your basic linking strategy include:
- As soon as you publish a new page or blog article, make sure you link to it from some of your old pages. This will help search engines find, index and rank the page. It will also improve your users’ experience.
- When linking to other articles on your website, make sure to use descriptive anchor text instead of something generic like ‘Learn more’ or ‘Read more’.
It is a media development service platform based on Netease Media that integrates efficient distribution, original content protection, cash grants and brand promotion.
Meituan’s mission is to “help everyone eat better and live better together.” Founder Wang Xing has built “shared prosperity” into Meituan’s gene. As China’s leading e-commerce platform for daily life services, the company has apps that consumers are familiar with, such as Meituan, Da Zhong Dian Ping and Meituan takeout. The company’s services cover more than 200 categories such as catering, takeout, fresh produce trading, taxi, bike sharing, hotel tourism, film, leisure and entertainment. The business covers 2800 counties, regions and cities in China.
Xiaohongshu also called Little Red Book is a lifestyle platform for young people. The mission of xiaohongshu is “inspire lives to share and discover the wonderful world”. Users can record their life in the form of short videos and pictures, share their life styles, and form interaction based on their interests. As of October 2019, the number of active users of xiaohongshu month has exceeded 100 million, of which 70% are post-90s and continue to grow rapidly.
Originally, Kuaishou was a mobile application that allowed you to create and share GIF images. In November 2012, Kuaishou transformed from a pure tool application to a short video community, which is a platform for users to record and share production and life. Later, with the popularity of smartphones and tablets and the decrease of mobile data traffic cost, Kuaishou came to the market after 2015.
Himalaya is a leading audio sharing platform in China. It collects hundreds of millions of free audio contents, such as audio novels, children’s stories, cross talk storytelling, Beijing opera, news, radio stations and so on. Listening to books, novels, stories, children’s songs and music will provide you with spiritual food every day!
“Eleme” is a local living platform founded in 2008, mainly engaged in online takeout, new retail, real-time distribution and catering supply chain. After 12 years of entrepreneurship, with the mission of “Everything in 30 minutes”, “Eleme” is dedicated to building a local life service platform with science and technology, driving the digital process of China’s hospitality industry and cultivating snack food into the third conventional way of eating for Chinese people after cooking and canteen food.
Cross-border e-commerce in its broadest sense is the online sale of products across national borders to customers in another country or territory.
In China, it is commonly used to sell quality products from abroad directly to Chinese consumers through online stores; the products are shipped across the border by international courier services. The products are usually stored in a warehouse overseas or in one of China’s free trade zones and are shipped to Chinese consumers only after they have already clicked on a purchase order.
The China International Import Expo (CIIE) is a trade fair held in autumn annually since 2018 in Shanghai, China. It is the world’s first import-themed national-level expo.It will feature exhibitions of multiple countries and businesses and the Hongqiao International Economic and Trade Forum. CIIE was personally proposed and announced by Xi Jinping, current General Secretary of the Chinese Communist Party.
The expo is co-hosted by the Ministry of Commerce of China and the Shanghai Municipal Government.Its partners include World Trade Organization, United Nations Conference on Trade and Development and United Nations Industrial Development Organization.
The import expo has the purpose of promoting the Chinese domestic market to foreign companies, and to boost domestic consumption.
The 2018 inaugural edition was opened by Xi Jinping in person.Drawing 400,000 registrations, the expo has been criticized as being of mostly symbolic value, with half of the deals signed not being executed according to European business representatives.
The 2019 edition was also opened by Xi Jinping and notably visited by French President Emmanuel Macron. This year’s edition drew 500,000 registrations, of which 6,000 foreigners.
The 2020 edition could proceed despite the COVID-19 pandemic, albeit drawing a lower number of 400,000 registrants.
“A green card is a permanent residence permit for foreign nationals, which means that the cardholder has the right to permanent residence in the issuing country. China’s green card is also the permanent residence card for foreigners in the People’s Republic of China. China officially launched the administrative system for permanent residence of foreigners in August 2004.”
Baijiahao is a content creation platform that integrates creation, sharing and conversion, created by Baidu for creators. It is also a new starting point for many companies to transform their marketing . The content published by content creators will reach hundreds of millions of users through Baidu’s information flow and Baidu search.
Founded in 2004, Alipay (China) Network Technology Co, Ltd. is the third largest payment platform in China. It aims to provide a simple, secure, fast and convenient payment solution for businesses and individuals. Since its establishment in 2004, Alipay has always considered “trust” as the core of its products and services. The company has two independent brands: “Alipay” and “Alipay wallet”. As of the second quarter of 2014, the company is the largest mobile payment manufacturer in the world.
WeChat Subscription account : provide a new way of information dissemination for the media and individuals, the main function is to convey information to users on the WeChat side (the function is similar to newspapers and magazines, providing news information or entertainment)
Applicable people: individuals:, media, enterprises, governments or other organizations.
Group sending times: Subscription accounts (authenticated users and non-authenticated users) can send group messages once a day.
Wechat Service account: provide enterprises and organizations with more powerful business services and user management capabilities, mainly biased towards service interaction (similar to banks, providing binding information, service interaction);
Applicable people: media, enterprises, governments or other organizations.
Group sending times: The service account can send 4 group sending messages within one month (according to natural month).
“618 was originally the anniversary of jd.com. Jd.com ran various promotions on that day. Later, Taobao, Suning, etc. also joined the 618 promotion army, so that 618 became the day of e-commerce promotion, and it was also another national online shopping carnival, commemorating the “double 11th anniversary of the 11th anniversary of the 11th anniversary “.
1688 is a platform for online buying and selling.
1688, now the flagship of Alibaba Group, is China’s leading e-commerce platform for small business domestic commerce. As a subsidiary of Alibaba Group, 1688 represents the interests of businesses in the CBBS e-commerce system, providing business information and convenient and secure online transactions for tens of millions of buyers and suppliers around the world. It is also a community for merchants to interact with each other as friends of the Chamber of Commerce.
With a focus on wholesale and procurement, 1688 improves the customer experience and comprehensively optimizes the e-commerce business model through professional operation. 1688 covers 16 industries, such as raw materials, industrial products, apparel and clothing, household goods stores, small goods and so on, and provides a range of delivery services from raw material procurement to production and processing to spot wholesale.
BiliBili features real-time comments suspended above the video, called “Dan Mu”. “Dan Mu” can give the audience the illusion of “real-time interaction”. Users can send the “Dan Mu” while watching the video, and the “Dan Mu” sent by other users will also appear on the top of the video synchronously.
- Access to the top social users in China
- Wide reach and demographic base, from teenagers to the elderly
- Audience targeting through the orientation feature
- Options for different budgets
- User-friendly advertising display
- High engagement and conversion rates
- Accurate reporting
A Key Opinion Leader (aka KOL) is a respected member of a niche community who is considered by others to be an authority on a particular topic. Unlike influencers, they do not make their living influencing people. Instead, they work in all types of industries and simply share their opinions and recommendations with others because they truly believe in what they have to say. They are trusted and perceived as authentic based on their knowledge and professional accomplishments, not on the number of followers they have in influencer marketing.
Most Key Opinion Leaders have specific expertise in complex fields such as medicine, science, finance, environment and technology. Today, the concept of Key Opinion Leaders has evolved and expanded into certain mainstream industries, including beauty, fitness, and well-being.
Supplementing your strategy by working with a Key Opinion Leader can be an extremely effective way to increase your brand’s credibility, especially if you are in a niche industry where knowledge and expertise are valued. Let us take a look at some of the ways Key Opinion Leaders can enhance your marketing strategies.
- Key Opinion Leaders help you reach a targeted niche audience
Because Key Opinion Leaders have already established a reputation as experts or thought leaders, they are likely to have a substantial audience made up of people with a genuine interest in what they have to say. These people don’t follow them simply because they are famous or popular; they read their posts because they are interested in their area of expertise. This means when you partner with a KOL that works in the same industry as your brand, it is very easy to expand your reach and target a relevant niche audience. As a result, online users are far more likely to interact and engage with your brand.
- Collaborating with a Key Opinion Leader can be a powerful way to boost sales
The messages spread by Key Opinion Leaders have a big impact for two main reasons: their proven expertise and the power of word of mouth. This is an important point considering that word of mouth can generate up to five times as many sales as paid ads. The reason for this is that KOL followers trust what they have to say, and they believe that if a knowledgeable figure endorses a brand or product, then it must be of value. Therefore, implementing a KOL marketing strategy in your business can help you generate more qualified leads and, most importantly, increase your sales.
You never know – with the right key opinion leader and strategy, your campaign could even go viral!
In 2022, the WeChat channel account’s usage time will be three times higher than in the same period last year, surpassing the usage time of the Moments (WeChat friends circle). The WeChat channel account gained more attention from users during the live broadcasts. A total of 190 million users watched the 2023 CCTV Spring Festival Gala live through the WeChat channel account. At the same time, revenue from live streaming services increased.
In 2022, we will release more advertising inventory, including WeChat channel account feed ads, while advertiser demand has improved. Revenue from social and other advertising increased 17% to RMB21.4 billion, benefiting from strong demand for advertising on video accounts and mini programs, as well as the recovery of mobile advertising alliances.
Source:Tencent Open class
In Q4 2022, WeChat commercial payments business was temporarily affected by the epidemic, resulting in a significant slowdown in transaction value growth.
With the recovery of consumption in China, WeChat average daily commercial payments value has returned to double-digit year-on-year growth since the first quarter of 2023, from the high base in the first quarter of 2022.
Source:Tencent Open class
WeChat Mini programs useful life is double that of the same period last year and exceeds Moments’ useful life. The mini program has become one of the leading trading platforms in China, with a transaction volume of trillions of RMB in 2022 and contributing to the development of the real economy.
Our payment business benefited from the vitality of the mini program business ecosystem. In the fourth quarter of 2022, mini-programs contributed more than ten percent of our commercial payment volume.
Source:Tencent Open class
Content is king. If you want to increase brand awareness through creative visual content, content distribution is vital to your marketing success.
WeChat and Weibo both have different user demographics, and yet their posting mechanisms are different. WeChat’s ecosystem and protection of user privacy are more in favor of marketing to a close circle of friends. Weibo is considered a Chinese “Twitter,” widely used by government and official accounts to disseminate news in real time.
Since the amount of content that can be posted through official WeChat accounts is limited, users use Weibo to get first-hand information through hashtags and trending topics. For example, Weibo is often used by users to review Covid-related situations.
Depending on the nature of your business, how rich your visual gallery is, whether you have video content, gifs, original content, designed images, and what CTAs you want to set, you can try one platform and measure the results you want or try both and see if you have enough content or team members or partners who can help you achieve the goal you have in mind.
- Follow topics and issues that interest you
- Follow people you are interested in
- Answer the questions you know
- Ask question
- Help edit and improve the content
1、 Post blog:
You can condense what you see, hear and think into one sentence or a picture, and then post it to your microblog through your computer or mobile phone at any time.
Your friends on Weibo can know this information for the first time, share and discuss it with you.
2、 View blog:
You can use the “follow” function in Weibo to pay attention to the stars you are interested in; what your friends say or post.
3、 Participate in discussion:
You can start a topic about a news article; a keyword, and invite your friends to join the discussion.
At the same time, you can also participate in the topic discussion initiated by friends.
WeChat channels offer a great opportunity for brands to reach their customers and market their brands in China. Due to the boom in the short video market, brands and businesses are starting to look at WeChat channels as an important marketing strategy. As a brand, you can tailor the content of your WeChat channel specifically to your existing audience and connect your channel to your official WeChat account as a “sub-account” of your brand.
Through the sharing of text, pictures and video notes, users have recorded the positive energy and good life of young people in this era.
Users can choose songs through this software, shoot short music videos, form their own works, and update their favorite videos according to their hobbies. Tiktok users can make video more creative by video speed, video editing, special effects (repetition, flash, slow motion).
Registered users can share dining, accommodation, or other experiences through upload the text, pictures, and videos, and evaluate the experience to give the score and comments.
In terms of content composition, videos on BiliBili is mainly composed of professional user-generated video.
WeChat has a new feature-File transfer without logging in!
In addition to social use, WeChat is also a software used by many people in the office.
I think many people have encountered such a “difficult problem” before, uploading a large file, but logging into someone else’s computer, some of the private chats were also synchronises ，which is more or less annoying.
First, update the computer version of WeChat，open the computer version of WeChat.
Search for newest versions in the settings, update the new version of WeChat.After updating, you no longer need to log in to the computer version of WeChat, you can transfer files directly.
Open the computer version of WeChat, the words “Transfer files only” will appear at the bottom.
On the page that appears later, scan the code with WeChat on your mobile phone.
The QR code will be dynamically updated here, do not worry about operating errors.After scanning the code, you can use this new function, use mobile phone and computer to exchange pictures, files, links, etc.In this state, the notification bar is at the bottom right of the computer.There is no WeChat icon.You can not chat, only file transfers can be done.It’s the same on the phone.Web version file transfer tips, do not forget to log out in time.The new feature works with WeChat scan code login.It is currently available at the same time.Scan the code and log in. “Two devices have signed in to WeChat” will be displayed on the mobile device.
If you only transfer files to a computer you do not use very often, be sure to opt out of the feature on your phone or computer ahead of time. Find the word “web version file transfer assistance has been opened” on WeChat on your mobile phone, click “Exit” “web version file transfer assistance” interface, click on the cross.
Download, install and register shopping software. Search the mobile app market for “mobile Taobao” and “Alipay” to download and install. (Mobile Taobao is used to purchase goods, Alipay is used for payment).
Registration of the shopping account after installation, follow the steps to register, authenticate with real name after registration and connect the bank card to Alipay.
Mobile phone number will be required for Taobao account registration, you can also use this account to log in to Alipay. If you are worried that connecting the bank card to Alipay is not safe, you can transfer money to Alipay after linking your bank card, or link your card with a less balance.
Product selection. Enter what you want to buy in Taobao’s mobile APP search section. Then choose your favorite brand, style, etc. in the search results. After selection, you can pay directly or add it to cart and pay with other goods, or you can save it first and buy later.
Confirm the order and wait to receive the goods. After you enter the recipient’s name, contact number, address and other information and confirm the order information, you can click Submit Order. When the sellers see the order, they will arrange for it to be shipped. Currently, most deliveries except remote areas normally take two to five days.
There are multiple ways that you can look for jobs in China.
- Design your resume
- Upload it to various job platforms including LinkedIn, echinacities,smartshanghai,timeout shanghai. Translate your CV and post bilingual resumes on the boss hiring, 51job and similar platforms.
- Share the resumes with headhunters.
- Share resumes with friends and group chats.
- Promote yourself, create an online portfolio.
- Record videos to promote yourself and showcase your communication and language skills.
- Reach out to potential companies that you like directly through search.
WeChat payment can be opened by binding a bank card. You just need to bind a bank card and set a password. Operation: Open WeChat – I – Payment – Wallet – Bank card, and enter the bank card binding. Complete transactions in WeChat, directly add bank cards and open WeChat payment.
- On the computer, log in to your Alipay account (www.alipay.com) and click [Register Now].
- Click [personal account], click the drop-down box [your country or region], and select the user’s region
- Enter the cell phone number, enter the verification code accepted by the cell phone, and click [next].
- After you have received and entered the verification code, click [OK]
- Enter the information (the information for different nationalities is different) and click [OK]
- If the registration was successful, you can shop online, but you can not recharge, check the income information, and the collection amount can not be used.
- Please visit Sina Weibo registration page to register.
- Fill in the registration information:
- Click “register now” to the email you filled in to confirm the registration:
- Registration successful.
To apply for an official WeChat account, you first need to open the browser on your computer, find the official WeChat account registration platform, click on the official website to access the link(https://mp.weixin.qq.com), and then click on “Register Now” at the top right of the page to see the available registration types, then click on the subscription number, enter the relevant basic information, and finally click on Register.
First register an account on Sina Weibo, and then perform enterprise authentication. (When registering, there are both individual registration and official registration). Depending on the situation, individuals usually have a microblog account first and then register. Since the information needs to be sorted for official registration, register your personal microblog account first to play.
On the personal microblog page, look for “Request Authentication” in the lower right corner, click it to open the “Personal Microblog Authentication” page, look for “Request Official Authentication” on this page, and open the “Official Microblog Authentication” page.
On the official microblog authentication page, click “Official Company Authentication”, enter the microblog, fill in the authentication information page, search for “Official Company Authentication Letter” and download it. Write the name of the company, the operator and the official seal on the official letter for enterprise authentication. Then scan.
Then access the certification information page, including company type, full name of the company, contact person, upload the business license, enter the business license registration number, upload the company official letter you just scanned, and then submit the documents for certification. After you pass the certification, you can start the microblog operation.
What you see, hear, and think in your life can be reduced into a sentence or a picture and sent to Sina Weibo to share with your friends.
There are two ways to post on Weibo: with a computer or with a mobile phone
Nov 1, 2019 – You can get your temporary residence registration form online without having to go to the police station. Link to online application: https://crjzndg.gaj.sh.gov.cn/24hr/web/zcbd/login
You might visit https://fuwu.most.gov.cn to check out more government related policies about working in China.
Use WeChat to order food
WeChat a social tool we use a lot, is also integrated with third-party takeaway services, so we can use WeChat to order takeaway food.
Open WeChat and log in, go to the WeChat home page and click “ME” in the bottom right corner .
After going to WeChat personal center, click on WeChat Wallet .
After going to WeChat Wallet, find the third party provider module and select Takeout there to make a takeout reservation.
After entering the third-party takeout, you will see the takeout order page where all types of food are listed. You can select the food you want and pay for it.
Use Alipay to order food
Alipay also integrates many third-party services, including food delivery. Open Alipay and log in, go to the home page of Alipay and select “More” in the application.
After entering “More”, select the delivery service in the “Third Party Provider” module and click “Enter”.
Then you will get to the home page of the third party delivery service and see all types of food. You can select the food you want and make a reservation.
These are the two ways to order takeaway food using your mobile phone. Is it very easy? Hope it can help you.
ChatGPT is becoming increasingly useful to people around the world. And as marketing agencies rely on artificial intelligence programs to speed up the delivery of their content, it’s important to know the pros and cons of ChatGPT.
What can you do with ChatGPT?
It can be difficult to think of specific content to post on a Chinese website or popular Chinese social media channels, especially if you have been blogging for some time. That’s why some writers and website owners have started asking tools like ChatGPT for content creation recommendations. Based on specific requests, ChatGPT can create a list of bullet points that companies can use when they want to promote their products to a specific audience.
Aside from generating ideas for content, some people also use the software to create content themselves. When using content creation tools, it is important that you use a thorough brief. Be detailed in what you tell ChatGPT to do, because there is a risk that the content will be too improvised or deviate from the key points you intended.
Topics to consider
Tone of voice
Different companies use a different tone of voice depending on a few factors, from the industry they are in to their audience and goals. ChatGPT usually does not understand the tone of voice or write in a certain way to suit an audience. If you rely too much on ChatGPT, this can become a problem and cause readers to lose interest in what you write.
Chinese readers value the authenticity of their content, and ChatGPT can be a serious problem here. Some of the AI-generated content can appear robotic or obviously generated, limiting its usefulness in markets that value real and authentic people.
The balanced approach
When you add human oversight and attention to your marketing team’s artificial intelligence strategy, you have a much better chance of connecting with potential buyers around the world, overcoming legal difficulties, and growing businesses in countries around the world.
Explore the benefits of digital marketing in China, highlighting features like detailed product information, streamlined conversions, expansive reach, cost savings, personalized content, and data-driven results. Dive into how it revolutionizes the traditional marketing landscape for businesses and consumers alike.
1. Comprehensive information
The price, specifications, technical standard, warranty information, application method and common Q&As about a product can be clearly displayed on the Internet. With digital marketing, customers can access all this information more easily than with conventional marketing.
2.Integration and convenient conversions
Digital marketing integrates pre-sales advertising, transactions, and customer service into a single service chain so that customers can get the most value from the company’s services. In the past, if someone was interested in a product after seeing an ad on TV or a billboard, the fastest path to purchase was to call the company to make a reservation and then pay for delivery. With digital marketing and a well-designed website or software, conversion is easier and more convenient. A person can simply click a tab on their phone or laptop to make the purchase.
3. Broad geographic reach
With digital marketing, an advertisement is not subject to geographic constraints. Once an advertisement is placed on the Internet or a social media platform, people from all over the country can see the advertisement.
4. Cost efficiency
Firstly, because there is no geographical limitation, businesses do not need to place a large number of advertisements as they did in the past. Secondly, digital marketing allows businesses to sell their products directly to customers. They can save the cost of paying local distributors. Thirdly, people who browse information about a product on the Internet or social media platforms usually tend to purchase or are at least interested in the product. Thus, this helps to avoid invalid clicks and ineffective advertisements to a certain extent.
Many websites and applications can track people’s browsing history. As a result, online services can provide users with tailored content. Since more targeted information is delivered to each consumer, a consumer is more likely to find needed products and purchase them.
6. Quantifiable results
By using big data analysis and advanced information technology, businesses can track the number of conversions made from implementing a certain digital marketing strategy. This allows businesses to adjust their digital marketing strategy according to current market trends and feedback on products. Businesses can also adjust their inventories accordingly.
Little Red Book, also known as Xiaohongshu, is the Chinese equivalent of Instagram. It is the best platform to read product reviews, share outfits of the day, learn fashion tips, and discover high-end brands. Since Little Red Book reviews can directly affect sales, it is one of the most important social media channels for brand marketing.
Little Red Book primarily targets a specific user group: young, female shoppers living in top-tier cities. It has 100 million monthly active users (MAUs). 90% of users are female, and 46% of users are under 24 years old. In general, Little Red Book users are located in Tier 1 and Tier 2 cities and have high purchasing power. Little Red Book is heavily skewed towards premium brands. And content that includes popular overseas brands can generally achieve higher engagement.
Little Red Book plays an important role in the consumer buying process.
– Awareness: Little Red Book is a great channel to discover new brands.
– Interest & Desire: Little Red Book will continue to provide relevant content based on users’ browsing habits. It is a good channel to create multiple touch points with consumers. And normally before making a purchase, many users would open Little Red Book to read product reviews.
According to the data of Market share of search engines in China (October 2022), Baidu holds almost 60% of the market share in China. Other search engines such as Bing, Sogou, Google and Haosou are not competitive.
According to the report, the total usage time of the WeChat channel exceeds 80% more than the WeChat post. The total volume and duration of video playback exceeds 200%, and the volume and growth of video playback based on AI recommendations exceeds 400%. In addition, daily activity and time has increased by more than 400%. In the second quarter of 2022, a multi-million live streaming conference is held, and the average playback volume of each game exceeds 100% of users.
Yes, you can choose the option to translate the page into English in your browser. However, without knowing Chinese, it is difficult to locate the content and keywords of the page. Tolmao Group provide the best Baidu management