On February 14, Douyin officially released the report on Chinese village data. According to the report, Douyin users checked in 1 million 220 thousand villages last year, 34 million 380 thousand videos added to the village, and the daily number of visitors exceeded 3 billion 500 million. Among them, rural life and food attract the most attention.
As for the producers, the number of Douyin producers increased by 10% last year, and 80% of them are the main players of rural producers. The creators are mainly found in Henan, Shandong, Sichuan and other places.