WeChat Version 7.0.9 Updates
WeChat Version 7.0.9 enables you to manage your privacy settings by selecting whether this contact is for chats only or able to access your moments, WeRun and etc.
Mini Programs: An Important Marketing Tool in China
Mini programs are lightweight apps within a multi-purpose messaging, social media and mobile payment ecosystem, like WeChat or Alipay, that allow users to perform a variety of services from a single platform. Whether accessing them through a direct search, by...
The Impact of KOLs in Influencing Chinese Consumer Behaviour
In today’s digital setting, traditional media like print, radio, and television are less popular than the Internet. The Internet, especially through mobile, allows information to be acquired easily and shared instantly. It also provides a forum for people who are...
China’s Elderly Have Successfully Adapted to the Internet
According to the China Internet Network Information Center, China’s online population grew to more than 770 million last year with approximately 10% over age 50 and 5% over age 60. A growing portion of people that are living longer, this...
Top 3 WeChat Marketing Features for More Successful Campaigns
WeChat, the most used social media platform in China with the highest rate of daily engagement, has become synonymous with marketing. The app, launched just five years ago by Tencent, originally stood out by using voice messaging as its main...
How WeChat Can Help You Reach Online Consumers
Most marketers familiar with China’s market know about WeChat, China’s most popular social app. This year, the messaging app that is a social media platform, search engine, mobile payment tool, and more rolled into one, surpassed more than one billion...
WeChat B2B Case Studies
In China, just like the rest of the world, social media has become unavoidable, and with over one billion users, WeChat is by far the most popular social media platform here. When trying to market your business to get a...
English Teaching Schools Use WeChat to Promote Courses during the Holidays
Despite the constantly changing social media landscape and digital revolution in China, WeChat programs remain the leading channels for brands to promote their messages to the Chinese audience. As users are inundated with content on a daily basis and can...
Cultivating Experiences through Offline Events
Despite all things being online and mobile, these marketing channels for connecting with customers are evolving every day. And while creating a WeChat program and sending push notifications are effective tactics, the most successful marketing strategies combine online and offline...
What are WeChat mini programs?
WeChat is the largest social network application in China with more than 900 million active users. It was launched by Tencent, the multi-billion dollar internet company, four years ago as a way to message people over the Internet. Today, the...