Marketing - Integrated China Marketing Agency

Douyin: The uprising star of marketing in China

Douyin, known internationally as Tik Tok is a short-form video social media app, owned by Beijing-based ByteDance that recently went viral and gained huge popularity around the world. Statistics released by Douyin CEO Zhang Nan in January 2019 show that...

2019-04-11

Marketing

What Is Weibo and Why Should Brands Use It?

As the Chinese population continues to rely on mobile phones to access the internet, the number of Chinese e-commerce consumers continues to increase. As a result, promoting products and services on social media platforms is essential to a Brand’s success...

2019-04-08

Information Marketing News WeChat Xiao Hong Shu

The Impact of KOLs in Influencing Chinese Consumer Behaviour

In today’s digital setting, traditional media like print, radio, and television are less popular than the Internet. The Internet, especially through mobile, allows information to be acquired easily and shared instantly. It also provides a forum for people who are...

2019-03-25

Information Marketing Uncategorized

E-Commerce for Baby Products on the Rise

After decades of limiting families to just one child, China ended its one-child policy a few years ago. The reasoning was for couples to have a second child to help slow the pace of an ageing society. In 2016, China’s...

2019-01-28

Event Marketing

December 12th Marketing Meetup: A Recap

Before the year 2018 ends, it’s time to celebrate early Christmas and recap all what we have achieved, failed and learned in the past year. On Wednesday 19th December, Digital Bootcamp Asia and Tolmao Grouporganized a special Marketing Meetup event at...

2019-01-02

Marketing News

The Rise of China’s Generation Z

The Millennial generation, those born between 1980 and 1994, was the first generation to come of age in the new millennium. While most people are familiar with this generation, commonly known as Gen Y, a new generation is already on...

2018-12-24

Marketing News WeChat

China’s Elderly Have Successfully Adapted to the Internet

According to the China Internet Network Information Center, China’s online population grew to more than 770 million last year with approximately 10% over age 50 and 5% over age 60. A growing portion of people that are living longer, this...

2018-10-29

Marketing News

The Power of Zhihu as a Marketing Tool

As Chinese consumers become more sophisticated with higher education and more disposable income, brand’s marketing strategies must evolve to keep up with them. Content, a leading form for targeting consumers, has been shared so abundantly and quickly that it has...

2018-10-15

Marketing

Live Streaming as an Effective Marketing Tool in China

Live streaming in China is booming. Originally a form of online entertainment that enabled individuals to share their personal lives, it has become one of the fastest growing marketing platforms in the country. With hundreds of millions of people regularly...

2018-10-01

Marketing WeChat

Top 3 WeChat Marketing Features for More Successful Campaigns

WeChat, the most used social media platform in China with the highest rate of daily engagement, has become synonymous with marketing. The app, launched just five years ago by Tencent, originally stood out by using voice messaging as its main...

2018-09-17

1 2 … 7 8 9

Category: Marketing

Douyin: The uprising star of marketing in China

What Is Weibo and Why Should Brands Use It?

The Impact of KOLs in Influencing Chinese Consumer Behaviour

E-Commerce for Baby Products on the Rise

December 12th Marketing Meetup: A Recap

The Rise of China’s Generation Z

China’s Elderly Have Successfully Adapted to the Internet

The Power of Zhihu as a Marketing Tool

Live Streaming as an Effective Marketing Tool in China

Top 3 WeChat Marketing Features for More Successful Campaigns

Driving in China from Shanghai to Qiandao Lake, Zhejiang Part.3 – Qiandao Lake

Women’s Day and Taking Advantage of “She Economy”

Weibo’s monthly lifetime reached 586 million and daily lifetime exceeded 252 million

Newsletter sign up

Tolmao