Marketing - Integrated China Marketing Agency

The importance of event marketing

There should be no questioning about the power of live events. As reported by the Event Marketing 2019: Benchmarks and Trends report (84%) of leadership—Vice President and C-Suite—believe live events are the critical element for their business’s success. Most (41%) marketers...

2019-06-26

Marketing

How to do content marketing in China?

While doing business in China, having a good relationship with your audience is an essential. China has a one-in-a-kind digital world, with very specific consumers behavior, which are allowed to choose between tons of brands who are trying to reach...

2019-05-27

Marketing

Voice Search Revolution, and what it means?

Following up the marketing trends for 2019, we need to be familiar with the voice search revolution. We are witnessing a rapid growth of voice search. According to Andrew Ng, former Chief Scientist at Baidu by 2020, majority of our searches...

2019-05-22

Marketing Search Engine

Search Engines in China You Need to be Familiar with

In order to enter the Chinese market, you need to be familiar with few searching engines that dominate the market. Unlike the rest of the world, China’s Great Firewall prevents the users from using the most popular world’s giants –...

2019-04-30

Business in China Marketing

How to Reach Chinese Consumers in 2019?

Chinese market is becoming one of the biggest one in the World. In order to reach Chinese customers, you need to understand it, and to follow the trends, since they are changing every year. The market is very complex and...

2019-04-24

Marketing News

Douyin: The uprising star of marketing in China

Douyin, known internationally as Tik Tok is a short-form video social media app, owned by Beijing-based ByteDance that recently went viral and gained huge popularity around the world. Statistics released by Douyin CEO Zhang Nan in January 2019 show that...

2019-04-11

Marketing

What Is Weibo and Why Should Brands Use It?

As the Chinese population continues to rely on mobile phones to access the internet, the number of Chinese e-commerce consumers continues to increase. As a result, promoting products and services on social media platforms is essential to a Brand’s success...

2019-04-08

Information Marketing News WeChat Xiaohongshu

The Impact of KOLs in Influencing Chinese Consumer Behaviour

In today’s digital setting, traditional media like print, radio, and television are less popular than the Internet. The Internet, especially through mobile, allows information to be acquired easily and shared instantly. It also provides a forum for people who are...

2019-03-25

China marketing trending E-commerce Life in China Marketing

E-Commerce for Baby Products on the Rise

After decades of limiting families to just one child, China ended its one-child policy a few years ago. The reasoning was for couples to have a second child to help slow the pace of an ageing society. In 2016, China’s...

2019-01-28

Event Marketing

December 12th Marketing Meetup: A Recap

Before the year 2018 ends, it’s time to celebrate early Christmas and recap all what we have achieved, failed and learned in the past year. On Wednesday 19th December, Digital Bootcamp Asia and Tolmao Grouporganized a special Marketing Meetup event at...

2019-01-02

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Category: Marketing

The importance of event marketing

How to do content marketing in China?

Voice Search Revolution, and what it means?

Search Engines in China You Need to be Familiar with

Douyin: The uprising star of marketing in China

What Is Weibo and Why Should Brands Use It?

The Impact of KOLs in Influencing Chinese Consumer Behaviour

December 12th Marketing Meetup: A Recap

Shanghai NETWORKING EVENT: Start Making Money on Xiaohongshu TODAY!

Join Us for an Exclusive Insight into Xiaohongshu Marketing Strategies!

Event Summary: November 16 Startup Pitch Event at Shanghai World Financial Center

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