While people in China are fighting together against one enemy, the Covid-19 (Coronavirus), we see how people support one another, how government is trying their best to bring the city back to live at full speed, how new policies been...
With the new year upon us, so are marketing plans for 2020. What trends are hot and should be part of your strategy? Technology will be advantageous as consumers want products and services to be cheaper, faster and more convenient. Digitization, automation...
Pay attention to influencer marketing next year. A type of marketing that uses a popular third party to endorse a brand, its impact is changing with social media and technology. While influencers are typically well-known celebrities with a big following,...
As 2020 approaches, it’s a good time to consider ways to leverage content in the new year. So, what will be the trends? Without doubt, content marketing will continue to be an effective way to promote a brand and sell...
Visuals can improve the success of content marketing and social media strategies by increasing traffic, clicks and conversions. Studies show that content with images get many more views than content without images. This year, visual content (especially videos) was a...
Business networking is about making connections and creating relationships. It could be with consumers, clients, vendors, people who may refer business to you and even people who may refer you to others. Successful networkers know it’s a two-way street –...
Content creation and marketing is difficult, especially determining the type of content, the topics, how to distribute, how often to distribute and whether it is effective. And, with the ability to reach target audiences faster comes the need for more...
With more than 660 million users worldwide, LinkedIn is an ideal social media forum to showcase products and services, build personal brand, share content, and promote your business. Here are a few of the many ways to leverage LinkedIn to...
Event marketing is the experiential marketing of a brand, product, service, or cause through promotional events. It typically involves direct interaction. It can be online or offline. It can be hosted or sponsored. Events are an important part of a...