Business in China - Integrated China Marketing Agency

Why is content localization important to your brand’s success in China?

Content localization is crucial for a brand’s success in China due to several reasons: In essence, content localization demonstrates your brand’s commitment to understanding and meeting the needs of the Chinese market. It’s not just about translation, but about embracing...

2023-08-29

Branding Marketing

Interactive Marketing Helps Brands Build Customer Connections and Commitment

In today’s marketplace in which consumers have numerous options for everything, Brands must constantly compete for customer attention. While customers often make purchasing decisions based on how they interact with the Brand, engaging customers is just as important as providing...

2023-05-06

Business in China Life in China

The Pet Effect in China: Unleashing the Power of the Pet Industry

The pet industry in China has been witnessing unprecedented growth in recent times, driven by rising wealth and a declining birth rate. The growth trajectory of this expanding industry is attributed to the millennials and Gen-Z population, who were predominantly...

2023-04-18

Branding Life in China News

Driving Customer Connections with Content

As all Brands know, it takes a great deal of effort and money to acquire customers. Customer connections, the process of gaining new customers, is about attracting prospects to your business and then persuading them to buy your specific product...

2023-03-29

About China Marketing Trending

Women’s Day and Taking Advantage of “She Economy”

Years following the concept of “she economy,” a term coined by China’s education ministry in 2007, the women-targeted market continues to be lucrative for Brands. As the majority of household consumption continues to be decided by women, including spending on...

2023-03-03

Business in China Marketing Trending

Marketing in China: The Power of a Local Partner

China’s outlook for investment in 2023 and beyond is strong. As the country fully reopens following its zero COVID policies, it is resurfacing as a profitable marketplace. Boasting the biggest e-commerce market in the world, China marketing is an attractive...

2023-02-09

Branding China marketing trending Marketing Trending

Top 8 Trends in Brand Marketing for 2023

The marketing world is constantly changing and keeping up with the latest trends is not always easy. What consumers want, need and expect today is not the same as last year, and companies must adapt their marketing strategies accordingly. To...

2023-01-09

Business in China China marketing trending Marketing Trending

Five Key Terms for Successful Marketing Plans in 2023

With the new year approaching quickly, marketing teams are reviewing results of 2022 and planning for 2023. As trends and the environment constantly change, marketing strategies need to change, as well. Looking ahead, what are the top terms marketing practitioners...

2022-12-29

Marketing Trending WeChat

Mini Programs Become Valuable Source of Employment for People with Disabilities

Mini-programs continue to thrive in China’s digital ecosystem. These app-like platforms within the WeChat app enable users to perform a variety of activities ranging from e-commerce to games to lifestyle services to task management. With mini programs, users experience the...

2022-12-16