Blog - Integrated China Marketing Agency

The Importance of Personal Branding in China

The Importance of Personal Branding for the Chinese Market Personal branding is the practice of marketing a brand and influencing customers’ purchasing behavior. In China, there are many ways for entrepreneurs to build and establish their personal brand. Ranging from...

2018-07-23

Marketing

The New Generation of Chinese Consumers

Knowing and understanding your consumer is at the center of every successful company, and companies in the Chinese market are no exception. Armed with the knowledge of what an ideal customer is, businesses can develop targeted advertising campaigns, create a...

2018-07-19

WeChat

WeChat B2B Case Studies

In China, just like the rest of the world, social media has become unavoidable, and with over one billion users, WeChat is by far the most popular social media platform here. When trying to market your business to get a...

2018-07-16

Business in China Marketing Xiaohongshu

What is Xiao Hong Shu and is it right for your business?

Not to be confused with Chairman Mao Zedong’s Little Red Book, Xiao Hong Shu (or ‘little red book’) is yet another successful business created in China. Commonly called RED in English, Xiao Hong Shu combines the community values of social media...

2018-07-05

Business in China

Serviced Offices: The What, Why, and Who

What are Serviced Offices (SO’s)? One of the greatest start-up hurdles in business is finding the right premises for your company to work. Buying land, a building, or office space requires a lot of capital—something that start-ups and small to...

2018-06-25

Marketing News WeChat

English Teaching Schools Use WeChat to Promote Courses during the Holidays

Despite the constantly changing social media landscape and digital revolution in China, WeChat programs remain the leading channels for brands to promote their messages to the Chinese audience. As users are inundated with content on a daily basis and can...

2018-03-11

Event Information Marketing WeChat

Cultivating Experiences through Offline Events

Despite all things being online and mobile, these marketing channels for connecting with customers are evolving every day. And while creating a WeChat program and sending push notifications are effective tactics, the most successful marketing strategies combine online and offline...

2018-03-11

Marketing

Integrated Marketing and the Benefits of Offline Events

Tolmao is an integrated marketing agency that combines traditional marketing tools with innovative approaches and creative thinking. Specializing in understanding the Chinese market, Tolmao’s strategies help companies in Asia as well as those outside of China conduct e-commerce without a...

2018-02-24

Event

Five Benefits of Offline Pop-up Shops

Despite the popularity of online shopping, many retail businesses are changing their model for targeting customers. Even though most consumers shop online using mobile devices, many brands are embracing multiple forms of shopping and ensuring that both websites and stores...

2018-02-24

WeChat

What are WeChat mini programs?

WeChat is the largest social network application in China with more than 900 million active users. It was launched by Tencent, the multi-billion dollar internet company, four years ago as a way to message people over the Internet. Today, the...

2018-02-03

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Business in China

Life in China

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The Importance of Personal Branding in China

The New Generation of Chinese Consumers

WeChat B2B Case Studies

What is Xiao Hong Shu and is it right for your business?

Serviced Offices: The What, Why, and Who

English Teaching Schools Use WeChat to Promote Courses during the Holidays

Cultivating Experiences through Offline Events

Integrated Marketing and the Benefits of Offline Events

Five Benefits of Offline Pop-up Shops

What are WeChat mini programs?

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Shanghai NETWORKING EVENT: Start Making Money on Xiaohongshu TODAY!

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Event Summary: November 16 Startup Pitch Event at Shanghai World Financial Center

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Business in China

Life in China

FAQ

Search

Categories

Recent Posts

Shanghai NETWORKING EVENT: Start Making Money on Xiaohongshu TODAY!

Join Us for an Exclusive Insight into Xiaohongshu Marketing Strategies!

Event Summary: November 16 Startup Pitch Event at Shanghai World Financial Center

Contact Tolmao

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