Blog - Integrated China Marketing Agency

Top 3 WeChat Marketing Features for More Successful Campaigns

WeChat, the most used social media platform in China with the highest rate of daily engagement, has become synonymous with marketing. The app, launched just five years ago by Tencent, originally stood out by using voice messaging as its main...

2018-09-17

Business in China

Is New Retail a Must Have?

The concept of New Retail was first coined by Alibaba two years ago. In a letter to shareholders in October, 2016, Alibaba Founder and Chairman Jack Ma said, “Pure e-commerce will be reduced to a traditional business and replaced by...

2018-09-03

WeChat

How WeChat Can Help You Reach Online Consumers

Most marketers familiar with China’s market know about WeChat, China’s most popular social app. This year, the messaging app that is a social media platform, search engine, mobile payment tool, and more rolled into one, surpassed more than one billion...

2018-08-07

Marketing

Building Brand Awareness Through Omnichannel Marketing

Omnichannel Marketing Omnichannel marketing aims to create a seamless purchasing experience for a consumer bringing social media, online ecommerce stores, and brick-and-mortar stores into one functioning cohesive unit rather than separate parts. This maximizes operational efficiency, customer experience, and overall...

2018-07-25

Information

The Importance of Personal Branding in China

The Importance of Personal Branding for the Chinese Market Personal branding is the practice of marketing a brand and influencing customers’ purchasing behavior. In China, there are many ways for entrepreneurs to build and establish their personal brand. Ranging from...

2018-07-23

Marketing

The New Generation of Chinese Consumers

Knowing and understanding your consumer is at the center of every successful company, and companies in the Chinese market are no exception. Armed with the knowledge of what an ideal customer is, businesses can develop targeted advertising campaigns, create a...

2018-07-19

WeChat

WeChat B2B Case Studies

In China, just like the rest of the world, social media has become unavoidable, and with over one billion users, WeChat is by far the most popular social media platform here. When trying to market your business to get a...

2018-07-16

Business in China Marketing RED aka Little Redbook

What is Xiao Hong Shu and is it right for your business?

Not to be confused with Chairman Mao Zedong’s Little Red Book, Xiao Hong Shu (or ‘little red book’) is yet another successful business created in China. Commonly called RED in English, Xiao Hong Shu combines the community values of social media...

2018-07-05

Business in China

Serviced Offices: The What, Why, and Who

What are Serviced Offices (SO’s)? One of the greatest start-up hurdles in business is finding the right premises for your company to work. Buying land, a building, or office space requires a lot of capital—something that start-ups and small to...

2018-06-25

Marketing News WeChat

English Teaching Schools Use WeChat to Promote Courses during the Holidays

Despite the constantly changing social media landscape and digital revolution in China, WeChat programs remain the leading channels for brands to promote their messages to the Chinese audience. As users are inundated with content on a daily basis and can...

2018-03-11

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Business in China

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Top 3 WeChat Marketing Features for More Successful Campaigns

Is New Retail a Must Have?

Building Brand Awareness Through Omnichannel Marketing

The Importance of Personal Branding in China

The New Generation of Chinese Consumers

WeChat B2B Case Studies

What is Xiao Hong Shu and is it right for your business?

Serviced Offices: The What, Why, and Who

English Teaching Schools Use WeChat to Promote Courses during the Holidays

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Recent Posts

Interactive Marketing Helps Brands Build Customer Connections and Commitment

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