WeChat B2B Case Studies
In China, just like the rest of the world, social media has become unavoidable, and with over one billion users, WeChat is by far the most popular social media platform here. When trying to market your business to get a...
Blog
What is Xiao Hong Shu and is it right for your business?
Not to be confused with Chairman Mao Zedong’s Little Red Book, Xiao Hong Shu (or ‘little red book’) is yet another successful business created in China. Commonly called RED in English, Xiao Hong Shu combines the community values of social media...
Serviced Offices: The What, Why, and Who
What are Serviced Offices (SO’s)? One of the greatest start-up hurdles in business is finding the right premises for your company to work. Buying land, a building, or office space requires a lot of capital—something that start-ups and small to...
English Teaching Schools Use WeChat to Promote Courses during the Holidays
Despite the constantly changing social media landscape and digital revolution in China, WeChat programs remain the leading channels for brands to promote their messages to the Chinese audience. As users are inundated with content on a daily basis and can...
Cultivating Experiences through Offline Events
Despite all things being online and mobile, these marketing channels for connecting with customers are evolving every day. And while creating a WeChat program and sending push notifications are effective tactics, the most successful marketing strategies combine online and offline...
Integrated Marketing and the Benefits of Offline Events
Tolmao is an integrated marketing agency that combines traditional marketing tools with innovative approaches and creative thinking. Specializing in understanding the Chinese market, Tolmao’s strategies help companies in Asia as well as those outside of China conduct e-commerce without a...
Five Benefits of Offline Pop-up Shops
Despite the popularity of online shopping, many retail businesses are changing their model for targeting customers. Even though most consumers shop online using mobile devices, many brands are embracing multiple forms of shopping and ensuring that both websites and stores...
What are WeChat mini programs?
WeChat is the largest social network application in China with more than 900 million active users. It was launched by Tencent, the multi-billion dollar internet company, four years ago as a way to message people over the Internet. Today, the...
WeChat 1-on-1: WeChat Index
In today’s multichannel, mobile, social-media-driven world, it is important to incorporate a variety of features into marketing strategies to ensure they are successful. Additionally, it is important to stay on top of new developments that can enhance existing integrated marketing...
Hosting in China: ICP License
Global companies are continuously looking for ways to do business in the Chinese market, especially since 20% of the world’s total Internet users reside in China. Given that network congestion can be a hindrance to a great user experience, providing...