Blog

Live Streaming as an Effective Marketing Tool in China

Live streaming in China is booming. Originally a form of online entertainment that enabled individuals to share their personal lives, it has become one of the fastest growing marketing platforms in the country. With hundreds of millions of people regularly...

2018-10-01

Event

Clestra Rendez-Vous 2018 Event: A Recap

Shanghai’s most opulent two Michelin restaurant, former consulates over the years, designed with China’s ancient antiques furniture was enliven by the Clestra Rendez-Vous 2018 Event. Tolmao Group host the third consecutive event for Clestra Hauserman at the Yongfu Elite. We...

2018-09-25

Top 3 WeChat Marketing Features for More Successful Campaigns

Marketing WeChat

Top 3 WeChat Marketing Features for More Successful Campaigns

WeChat, the most used social media platform in China with the highest rate of daily engagement, has become synonymous with marketing. The app, launched just five years ago by Tencent, originally stood out by using voice messaging as its main...

2018-09-17

Business

Is New Retail a Must Have?

The concept of New Retail was first coined by Alibaba two years ago. In a letter to shareholders in October, 2016, Alibaba Founder and Chairman Jack Ma said, “Pure e-commerce will be reduced to a traditional business and replaced by...

2018-09-03

WeChat

How WeChat Can Help You Reach Online Consumers

Most marketers familiar with China’s market know about WeChat, China’s most popular social app. This year, the messaging app that is a social media platform, search engine, mobile payment tool, and more rolled into one, surpassed more than one billion...

2018-08-07

Marketing Uncategorized

Building Brand Awareness Through Omnichannel Marketing

Omnichannel Marketing Omnichannel marketing aims to create a seamless purchasing experience for a consumer bringing social media, online ecommerce stores, and brick-and-mortar stores into one functioning cohesive unit rather than separate parts. This maximizes operational efficiency, customer experience, and overall...

2018-07-25

The Importance of Personal Branding in China

Information

The Importance of Personal Branding in China

The Importance of Personal Branding for the Chinese Market Personal branding is the practice of marketing a brand and influencing customers’ purchasing behavior. In China, there are many ways for entrepreneurs to build and establish their personal brand. Ranging from...

2018-07-23

Marketing

The New Generation of Chinese Consumers

Knowing and understanding your consumer is at the center of every successful company, and companies in the Chinese market are no exception. Armed with the knowledge of what an ideal customer is, businesses can develop targeted advertising campaigns, create a...

2018-07-19

WeChat

WeChat B2B Case Studies

In China, just like the rest of the world, social media has become unavoidable, and with over one billion users, WeChat is by far the most popular social media platform here. When trying to market your business to get a...

2018-07-16

What is Xiao Hong Shu and is it right for your business?

Business Marketing Xiao Hong Shu

What is Xiao Hong Shu and is it right for your business?

Not to be confused with Chairman Mao Zedong’s Little Red Book, Xiao Hong Shu (or ‘little red book’) is yet another successful business created in China. Commonly called RED in English, Xiao Hong Shu combines the community values of social media...

2018-07-05

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Live Streaming as an Effective Marketing Tool in China

Clestra Rendez-Vous 2018 Event: A Recap

Top 3 WeChat Marketing Features for More Successful Campaigns

Is New Retail a Must Have?

Building Brand Awareness Through Omnichannel Marketing

The Importance of Personal Branding in China

The New Generation of Chinese Consumers

WeChat B2B Case Studies

What is Xiao Hong Shu and is it right for your business?

TikTok confirms testing paid creator subscriptions

Salesforce social e-commerce launched, Alibaba Cloud provides technical support

WeChat channel for self-branding

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