Content is the key.

Content marketing is so important that 88% of B2B content marketers agree that creating content makes their audience view their organization as a credible and trusted resource:

  • Content marketing costs over 60% less than outbound marketing and generates 3 times as many leads.
  • Small businesses with blogs generate over 100% more leads than those without blogs.
  • Content marketing rakes in conversion rates 6 times higher than other methods.