An 8-hour livestreaming throughout the Shanghai city opened a week-long “Quality life livestream week“. After the opening day on May 30th, livestreams with different themes will be launched every day.
May 31, “Beauty of vitality” focuses on young consumers.
June 1, “Beauty of parents and children” focuses on children’s consumption.
June 2, “Beauty of classics” focuses on time-honored brands and local brands.
June 3, “Beauty of fashion” focuses on women’s consumption.
June 4, “Beauty of home” focuses on art home furnishings and household products.
June 5, “Beauty of walking” focuses on cultural venues and cultural tourism integration.
These activities include different cultures and accurately cover different consumer groups.
In this way, Shanghai further promotes the ” Upgrading ” of consumption and cultural life and also exports Shanghai’s concept of quality life. It recommends Shanghai’s rich cultural and creative consumption resources to more users who pursue quality life.
Using online experience to help businesses reach potential users again opens a new marketing link, and cloud shopping and cloud exploration stores carry new tasks of online life.
“Quality life livestream”, also hopes to stimulate consumption in the post-COVID-19 through the Internet. Liu Haiying, director of the development and Reform Office of the Publicity Department of Shanghai municipal Party committee, said: “there will be more than 330 livestream events in the quality life week, with a consumption subsidy of about 3 billion yuan. More than 1000 livestream anchors will go deep into the cultural and tourism consumption places in Shanghai.”
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