With more than 660 million users worldwide, LinkedIn is an ideal social media forum to showcase products and services, build personal brand, share content, and promote your business. Here are a few of the many ways to leverage LinkedIn to market your business: Optimize your profile – Your LinkedIn page is a hub for your business. Besides basic information, share new information, updates, and current photos. Publish regularly – Posting regularly ensures your content appears on your page and in your followers’ feeds. Posts can include new products, enhancements, and related information. Be a thought leader – Publish original, engaging content to position your brand as a leader, interact with clients, and drive traffic to your website. Consider SEO – Add keywords and links to your posts so people searching the topic will easily come across it. Join groups – Increase visibility and followers by joining some of the millions of LinkedIn groups and participate in discussions. Consider ads – The different types of ads (sponsored content, sponsored InMail, text ads, and carousel ads) all help keep your business in front of your clients. To learn more about how to make LinkedIn a successful part of your overall marketing strategy, contact Tolmao Group.