With the ability to collect, analyze and learn from data, AI is changing digital marketing. It is improving digital marketing strategies by providing brands with invaluable consumer insights. Here are some of the interesting ways: Enhanced experience – Effective digital marketing is a positive consumer experience, which leads to brand loyalty. With data about consumers and their buying habits, brands can focus on applicable content and create an experience specific to the consumer. Predictive behavior – In addition to personalizing experiences based on past behavior, AI can predict actions for new and existing consumers. The information AI collects about consumers can be used to tailor to their needs and target the most likely leads. Real-time support – In a digital experience, consumers want a quick response. With chatbots, AI is able to reply in real time, delivering a positive experience. As AI continues to improve, incorporating it into digital marketing strategies is becoming essential. It is giving consumers better experiences, while providing the brand with the necessary insights to be successful. For assistance with implementing AI into your digital marketing strategies, contact Tolmao Group.