Insight report on the “new camping” on Taobao in 2022: women have become the main force of the new camping with a share of 72.77%

Insight report on the “new camping” on Taobao in 2022: women have become the main force of the new camping with a share of 72.77%

Recently, based on the consumption data of platform campers before May 1, Taobao live released the insight report on the “new camping” of Taobao live in 2022. In 2022, the Gmv of Taobao live camping category increased by 70% year on year, and the customer unit price increased by 34% year on year.


The data shows that the consumer population of Taobao live camping category will increase by 27.42% in 2022. Unlike the male main consumers of outdoor camping and outdoor cross-country in the past, women have become the main force of the new camping, accounting for 72.77% of the consumers of Taobao live camping; at the same time, the young group of post-90s and post-95s and the parent-child tourism group of post-80s are also two important consumer groups of the new camping.


In addition, Taobao live data shows that Beijing, Shanghai, Hangzhou, Guangzhou, Chengdu and other super first tier and new first tier cities are among the best in terms of quantity and proportion of consumption.

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