Nail Your Halloween Marketing in China in 2022

Halloween is becoming increasingly popular in China. And it’s a great time to boost your sales and build your brand. Not only can it boost sales, but it can also nurture customer relationships and expand brand influence – an important moment.

Unfortunately, not all brands know how to effectively leverage this Western holiday and encourage your audience to produce and share content related to your brand.

Social and digital marketing offers brands significant opportunities through lower costs and increased sales. With well-planned online campaigns for Halloween, businesses can reach many potential consumers, increase brand awareness and attract new customers. Check out our tips to make sure you get it right.

Creative interactive marketing ideas for companies in China.

1. Use the right creative (images, video, or other advertising formats) to build on the festival’s atmosphere: such as H5 games, giveaways, promotions, etc., to improve user interaction, offer a range of benefits, and simulate consumer demand.

2. Voting activities: such as voting for the best Halloween makeup photos.

3. Use proverbs cleverly: On Halloween night, kids will dress up, wear masks, collect candy from door to door, and shout the slogan "trick or treat". Oreo skillfully uses the Halloween proverb "trick or treat" to promote Oreo products.

4. Combine product visuals and holiday messages: Ghosts are one of the main elements of Halloween. 360 Safeguard emphasises the theme of ensuring computer security and eradicating all computer problems.

If you are exploring creative marketing ideas for Halloween, we have some interesting ideas lined up for you. Contact Tolmao Group to jumpstart your creativity and make an impression.